Many insurance agents would rather buy leads rather than collect them themselves. Insurance agents used to solicit referrals from their network of family, friends and acquaintances, and expand their network from there. Nowadays, insurance leads can be had practically on demand by subscribing to a leads generation service. This is an attractive proposition for anyone looking to save on time, effort and money in the long run.
Some agents prefer to make purchased insurance leads their only source for prospects. They are not afraid to put their eggs in one basket, so to speak, because this option gives them a better ROI than, say, advertising in print media or placing an ad in a billboard. The latter does not guarantee a call or even an email from interested parties, whereas purchased insurance leads already have contact information for people who have indicated an interest in buying insurance. It is now up to you, the insurance agent, to gain their trust and persuade them to get a policy from you.
Most leads generation service providers allow their customers to specify the number of leads they wish to receive and to change this number at any time. This means that, you can start small, with a limited budget. Then, as your business expands, you can order a bigger quantity.
If you want a steady source of insurance leads solicited from real people with a real interest in buying insurance, purchasing leads from a reputable provider is the way to go. The question now is not if you can buy insurance leads, but, can you afford not to?